{"id":19380,"date":"2025-09-30T15:08:44","date_gmt":"2025-09-30T12:08:44","guid":{"rendered":"https:\/\/api.uzcard.uz\/?post_type=news&p=19380"},"modified":"2025-09-30T15:15:40","modified_gmt":"2025-09-30T12:15:40","slug":"uzcard_sherdor_brb","status":"publish","type":"news","link":"https:\/\/api.uzcard.uz\/en\/news\/uzcard_sherdor_brb\/","title":{"rendered":"UZCARD SHERDOR BRB: a premium card with a unique LED lighting design"},"content":{"rendered":"

BRB Bank, in partnership with the UZCARD payment system, has launched the SHERDOR premium card featuring a distinctive technological design.<\/p>\n

SHERDOR by BRB is the first LED-enabled card in Uzbekistan: with every contactless NFC payment, the design \u201ccomes to life\u201d \u2014 the eyes of the lion, the symbol of SHERDOR, light up. This blend of technology and design is unprecedented in the market and marks a new milestone in the evolution of premium banking products. At the same time, the card is equipped with advanced contactless payment technology, ensuring convenience and functionality for everyday use.<\/p>\n

Holders of SHERDOR enjoy exclusive privileges: free access to the CIP lounge at Tashkent Airport, special conditions at restaurants, clinics, and other partner services. They also benefit from global travel privileges \u2014 access to over 1,500 airport lounges worldwide \u2014 and, in everyday life, exclusive offers with Yandex Go Ultima Premier rides: up to six times a year, cardholders can use the premium taxi service for just 1,000 sum.<\/p>\n

The card is seamlessly integrated into the bank\u2019s digital ecosystem, providing the full range of mobile and remote services.<\/p>\n

For BRB, the launch of SHERDOR offers customers a new level of experience \u2014 a product that combines technology, style, and status. For the UZCARD payment system, the launch of the SHERDOR card with its exclusive design demonstrates the strong demand for premium products and confirms that the market is ready for innovative, unconventional solutions.<\/p>\n

Information about the UZCARD SHERDOR card is available on the official\u00a0Biznes Rivojlantirish Banki<\/a><\/span>\u00a0<\/strong>website.<\/p>\n

Learn more about the privileges at\u00a0sherdor.uzcard.uz<\/strong><\/a><\/span>.<\/p>\n","protected":false},"author":2,"featured_media":19381,"template":"","categories":[81,58],"class_list":["post-19380","news","type-news","status-publish","has-post-thumbnail","hentry","category-news-en","category-press-en"],"acf":{"news_gallery":false},"yoast_head":"\nUZCARD SHERDOR BRB: a premium card with a unique LED lighting design - UZCARD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/api.uzcard.uz\/en\/news\/uzcard_sherdor_brb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UZCARD SHERDOR BRB: a premium card with a unique LED lighting design\" \/>\n<meta property=\"og:description\" content=\"BRB Bank, in partnership with the UZCARD payment system, has launched the SHERDOR premium card featuring a distinctive technological design. SHERDOR by BRB is the first LED-enabled card in Uzbekistan: with every contactless NFC payment, the design \u201ccomes to life\u201d \u2014 the eyes of the lion, the symbol of SHERDOR, light up. This blend of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/api.uzcard.uz\/en\/news\/uzcard_sherdor_brb\/\" \/>\n<meta property=\"og:site_name\" content=\"UZCARD\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UZCARD\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-30T12:15:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/api.uzcard.uz\/wp-content\/uploads\/2025\/09\/en-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1990\" \/>\n\t<meta property=\"og:image:height\" content=\"1990\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/news\\\/uzcard_sherdor_brb\\\/\",\"url\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/news\\\/uzcard_sherdor_brb\\\/\",\"name\":\"UZCARD SHERDOR BRB: a premium card with a unique LED lighting design - UZCARD\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/news\\\/uzcard_sherdor_brb\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/news\\\/uzcard_sherdor_brb\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/api.uzcard.uz\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/en-1.png\",\"datePublished\":\"2025-09-30T12:08:44+00:00\",\"dateModified\":\"2025-09-30T12:15:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/news\\\/uzcard_sherdor_brb\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/news\\\/uzcard_sherdor_brb\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/news\\\/uzcard_sherdor_brb\\\/#primaryimage\",\"url\":\"https:\\\/\\\/api.uzcard.uz\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/en-1.png\",\"contentUrl\":\"https:\\\/\\\/api.uzcard.uz\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/en-1.png\",\"width\":1990,\"height\":1990},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/news\\\/uzcard_sherdor_brb\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UZCARD SHERDOR BRB: a premium card with a unique LED lighting design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/\",\"name\":\"UZCARD\",\"description\":\"\u0412\u0435\u0434\u0443\u0449\u0438\u0439 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043b\u0430\u0442\u0451\u0436\u043d\u044b\u0439 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440 \u0420\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0438 \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d\",\"publisher\":{\"@id\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/#organization\"},\"alternateName\":\"\u0415\u0434\u0438\u043d\u044b\u0439 \u043e\u0431\u0449\u0435\u0440\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0446\u0435\u043d\u0442\u0440\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/#organization\",\"name\":\"UZCARD\",\"alternateName\":\"EOPC\",\"url\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/api.uzcard.uz\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Uzcard_Logo_-3.png\",\"contentUrl\":\"https:\\\/\\\/api.uzcard.uz\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Uzcard_Logo_-3.png\",\"width\":1641,\"height\":2187,\"caption\":\"UZCARD\"},\"image\":{\"@id\":\"https:\\\/\\\/api.uzcard.uz\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UZCARD\\\/\",\"https:\\\/\\\/t.me\\\/uzcard\",\"https:\\\/\\\/www.instagram.com\\\/uzcard.uz\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/--uzcard\\\/mycompany\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@uzcard7455?si=-OgWimkcWC1GtX_t\"],\"description\":\"\u0412\u0435\u0434\u0443\u0449\u0438\u0439 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043b\u0430\u0442\u0451\u0436\u043d\u044b\u0439 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440 \u0420\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0438 \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d\",\"email\":\"info@uzcard.uz\",\"telephone\":\"+998 (71) 200-28-28\",\"legalName\":\"\u0410\u041e \u00ab\u0415\u0434\u0438\u043d\u044b\u0439 \u043e\u0431\u0449\u0435\u0440\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0446\u0435\u043d\u0442\u0440\u00bb \u2014 \u0432\u0435\u0434\u0443\u0449\u0438\u0439 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043b\u0430\u0442\u0451\u0436\u043d\u044b\u0439 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440 \u0420\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0438 \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d.\",\"foundingDate\":\"2004-09-24\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"501\",\"maxValue\":\"1000\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"UZCARD SHERDOR BRB: a premium card with a unique LED lighting design - UZCARD","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/api.uzcard.uz\/en\/news\/uzcard_sherdor_brb\/","og_locale":"en_US","og_type":"article","og_title":"UZCARD SHERDOR BRB: a premium card with a unique LED lighting design","og_description":"BRB Bank, in partnership with the UZCARD payment system, has launched the SHERDOR premium card featuring a distinctive technological design. SHERDOR by BRB is the first LED-enabled card in Uzbekistan: with every contactless NFC payment, the design \u201ccomes to life\u201d \u2014 the eyes of the lion, the symbol of SHERDOR, light up. This blend of […]","og_url":"https:\/\/api.uzcard.uz\/en\/news\/uzcard_sherdor_brb\/","og_site_name":"UZCARD","article_publisher":"https:\/\/www.facebook.com\/UZCARD\/","article_modified_time":"2025-09-30T12:15:40+00:00","og_image":[{"width":1990,"height":1990,"url":"https:\/\/api.uzcard.uz\/wp-content\/uploads\/2025\/09\/en-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/api.uzcard.uz\/en\/news\/uzcard_sherdor_brb\/","url":"https:\/\/api.uzcard.uz\/en\/news\/uzcard_sherdor_brb\/","name":"UZCARD SHERDOR BRB: a premium card with a unique LED lighting design - UZCARD","isPartOf":{"@id":"https:\/\/api.uzcard.uz\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/api.uzcard.uz\/en\/news\/uzcard_sherdor_brb\/#primaryimage"},"image":{"@id":"https:\/\/api.uzcard.uz\/en\/news\/uzcard_sherdor_brb\/#primaryimage"},"thumbnailUrl":"https:\/\/api.uzcard.uz\/wp-content\/uploads\/2025\/09\/en-1.png","datePublished":"2025-09-30T12:08:44+00:00","dateModified":"2025-09-30T12:15:40+00:00","breadcrumb":{"@id":"https:\/\/api.uzcard.uz\/en\/news\/uzcard_sherdor_brb\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/api.uzcard.uz\/en\/news\/uzcard_sherdor_brb\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/api.uzcard.uz\/en\/news\/uzcard_sherdor_brb\/#primaryimage","url":"https:\/\/api.uzcard.uz\/wp-content\/uploads\/2025\/09\/en-1.png","contentUrl":"https:\/\/api.uzcard.uz\/wp-content\/uploads\/2025\/09\/en-1.png","width":1990,"height":1990},{"@type":"BreadcrumbList","@id":"https:\/\/api.uzcard.uz\/en\/news\/uzcard_sherdor_brb\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/api.uzcard.uz\/en\/"},{"@type":"ListItem","position":2,"name":"UZCARD SHERDOR BRB: a premium card with a unique LED lighting design"}]},{"@type":"WebSite","@id":"https:\/\/api.uzcard.uz\/en\/#website","url":"https:\/\/api.uzcard.uz\/en\/","name":"UZCARD","description":"\u0412\u0435\u0434\u0443\u0449\u0438\u0439 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043b\u0430\u0442\u0451\u0436\u043d\u044b\u0439 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440 \u0420\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0438 \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d","publisher":{"@id":"https:\/\/api.uzcard.uz\/en\/#organization"},"alternateName":"\u0415\u0434\u0438\u043d\u044b\u0439 \u043e\u0431\u0449\u0435\u0440\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0446\u0435\u043d\u0442\u0440","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/api.uzcard.uz\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/api.uzcard.uz\/en\/#organization","name":"UZCARD","alternateName":"EOPC","url":"https:\/\/api.uzcard.uz\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/api.uzcard.uz\/en\/#\/schema\/logo\/image\/","url":"https:\/\/api.uzcard.uz\/wp-content\/uploads\/2024\/07\/Uzcard_Logo_-3.png","contentUrl":"https:\/\/api.uzcard.uz\/wp-content\/uploads\/2024\/07\/Uzcard_Logo_-3.png","width":1641,"height":2187,"caption":"UZCARD"},"image":{"@id":"https:\/\/api.uzcard.uz\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UZCARD\/","https:\/\/t.me\/uzcard","https:\/\/www.instagram.com\/uzcard.uz\/","https:\/\/www.linkedin.com\/company\/--uzcard\/mycompany\/","https:\/\/www.youtube.com\/@uzcard7455?si=-OgWimkcWC1GtX_t"],"description":"\u0412\u0435\u0434\u0443\u0449\u0438\u0439 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043b\u0430\u0442\u0451\u0436\u043d\u044b\u0439 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440 \u0420\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0438 \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d","email":"info@uzcard.uz","telephone":"+998 (71) 200-28-28","legalName":"\u0410\u041e \u00ab\u0415\u0434\u0438\u043d\u044b\u0439 \u043e\u0431\u0449\u0435\u0440\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0430\u043d\u0441\u043a\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0438\u043d\u0433\u043e\u0432\u044b\u0439 \u0446\u0435\u043d\u0442\u0440\u00bb \u2014 \u0432\u0435\u0434\u0443\u0449\u0438\u0439 \u043d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043b\u0430\u0442\u0451\u0436\u043d\u044b\u0439 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440 \u0420\u0435\u0441\u043f\u0443\u0431\u043b\u0438\u043a\u0438 \u0423\u0437\u0431\u0435\u043a\u0438\u0441\u0442\u0430\u043d.","foundingDate":"2004-09-24","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"501","maxValue":"1000"}}]}},"jetpack_sharing_enabled":true,"wpml_current_locale":"en_US","wpml_translations":{"ru_RU":{"locale":"ru_RU","id":19372,"slug":"uzcard_sherdor_brb","post_title":"UZCARD SHERDOR BRB: \u043f\u0440\u0435\u043c\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u043a\u0430\u0440\u0442\u0430 \u0432 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u043c \u0438\u0441\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u0441 \u0434\u0438\u043e\u0434\u043d\u043e\u0439 \u043f\u043e\u0434\u0441\u0432\u0435\u0442\u043a\u043e\u0439","href":"https:\/\/api.uzcard.uz\/news\/uzcard_sherdor_brb\/"},"uz_UZ":{"locale":"uz_UZ","id":19376,"slug":"uzcard_sherdor_brb","post_title":"UZCARD SHERDOR BRB: diodli yoritishli noyob dizayndagi premium karta","href":"https:\/\/api.uzcard.uz\/uz\/news\/uzcard_sherdor_brb\/"}},"_links":{"self":[{"href":"https:\/\/api.uzcard.uz\/en\/wp-json\/wp\/v2\/news\/19380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/api.uzcard.uz\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/api.uzcard.uz\/en\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/api.uzcard.uz\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/api.uzcard.uz\/en\/wp-json\/wp\/v2\/media\/19381"}],"wp:attachment":[{"href":"https:\/\/api.uzcard.uz\/en\/wp-json\/wp\/v2\/media?parent=19380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/api.uzcard.uz\/en\/wp-json\/wp\/v2\/categories?post=19380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}